CUSTOM PHARMACEUTICAL eLEARNING
The pharmaceutical industry is a dynamic and ever-changing sector – expanding into emerging markets, constantly developing new technologies, products and research. eLearning is set to be at the forefront of future training within the industry.
Compliance with regulatory requirements is essential for success in this heavily regulated sector. eLearning enables pharmaceutical and biotechnology industry staff and healthcare professionals to meet the demands placed on them by a vast range of legal statutes, regulatory guidelines, and industrial or professional codes of practice.
eLearning in Pharmaceutical and Biomedical industry
The success of any business operating in the Pharmaceutical sector relies upon your people adhering to strict guidelines, liaising appropriately with all departments to find synchronicity, and providing products and services in a way that gives you a competitive edge. But keeping in mind the turbulent economic times, the industry also needs to reduce and carefully manage budgets.
Let’s look at the figures:
- Average annual cost of employing sales rep: $160,000 (salary and overhead)
- Number of reps employed by pharmaceutical companies in U.S.: 65,000
- Cost to pharmaceutical companies to employ reps: $12 billion
- Amount currently spent on training reps: $1 billion
- Amount of that figure spent on actual content/knowledge costs: $150 million
- Amount of that figure spent on travel: $850 million.
(Source: Merck Capital Ventures)
What can eLearning do to reduce those costs?
Development of Next Generation Technologies such as eLearning, Simulations and Virtual Blended Learning approaches are allowing organisations to achieve a faster and more efficient research and development process, the quicker and more cheaply essential drugs can be put on the market where they are needed, the faster one can achieve ROI.
Mobile devices delivering content to a learner’s device on-the-job will begin to supersede hundreds of costly hours in face-to-face meetings. This will negate the need of pulling physicians away from their critical work.
So what does that really look like?
How about using mobile learning programs to offer researchers, physicians, and other personnel access to guidelines, protocols, training materials, and a variety of forms essential in the compliance process of drug development. It is the federal law that processes and records are kept on drug development. For a digital archive to be considered valid by the FDA, an organisation’s documentation must comply with FDA Title 21 “Code of Federal Regulations,” Part 11, the 1997 rule covering electronic records. This means that Pharmaceutical companies can now use eLearning solutions to ensure compliance with complex scientific, legal, safety, and regulatory issues!
Won’t this mean buying lots of technology for our learners to use?
Did you know: Some 56% of physicians already use handheld computers, and an estimated 92% will use such devices by 2020.
Technology already plays an essential part in the health of the pharmaceutical business. Now progressive companies within the industry are deploying newer technology solutions, such as mobile computing. These solutions are creating better ways and means to streamline clinical and commercial processes, to speed time-to-market, to empower sales forces and to aid compliance procedures. Their implementation is proving to be a necessary exercise. eLearning is uniquely suited to the geographically diverse work involved in research, clinical trials, detailing, and sales. Mobile eLearning gives remote access to training, collaboration and meetings without travel; it reduces costs, and often improves results.
Can it help Sales and Marketing?
Sales and Marketing Training for sales personnel is critical and expensive. But it should also be efficient. Sales teams are often dispersed geographically and need frequent updates to stay abreast of the latest technologies, regulations, or other factors that might affect sales. Taking them from their workplace for six weeks of training is costly, even once—but in a world where learning is a life-long exercise, with complex new products arriving in the marketplace each week, innovative training methods and tools are essential. eLearning and mobile learning both offer new ways to keep sales reps informed, while minimizing expensive classroom time. Multiply any savings by 5000 sales reps in a large pharmaceutical company, and the figures speak volumes.
eLearning provides businesses with a flexible training programme which allows you to customise your training needs and schedule it in wherever possible. Courses can be taken from any online mobile device and can be paused, and resumed whenever necessary.
This format allows your business and your staff to regain control of valuable time. Through eLearning, staff can develop a variety of skills and knowledge so you can trust that they are fully prepared and qualified to deal with daily tasks.
Training is no longer a chore, it is an experience. With interactive course content, gamification and rich scenarios, learning is fun.
Achieve Operational Excellence With Smart eLearning
Smart eLearning courses present complex technical processes using the latest in multimedia and instructional design. We provide simulations to familiarise your staff with the systems they use without impacting production metrics.
This results in delivery of engaging content that resonates with the visual learning styles of today’s modern workforce.
Our streamlined and learner-centric process helps us respond to changing technologies and industry demands of computer-based learning initiatives in a multi-cultural and multi-deployment setting
We incorporate performance support, job aids, modules, to create solutions that help develop a competent workforce.
Using a range of rich media and interactions, each course delivers an easy to follow, visually engaging experience. Frequent Knowledge Checks, Scenarios, and Final Exams to confirm and reinforce what the user has learnt.